Advisor Bios

Michael Rosenbaum
President
Rosenbaum Advisors, Inc.

Michael Rosenbaum has established a 20-year track record of results and client satisfaction by delivering effective counsel and communications to more than 150 public and private firms. He has advised both Fortune 500 and start-up enterprises on issues from initial public offerings to investor relations, mergers, acquisitions, bankruptcy, proxy, strategic planning, media relations and crisis.

Rosenbaum is well regarded for his ability to analyze complex business issues and develop affordable, workable solutions. His clients rely on him for results that accommodate both budgets and deadlines. Recent assignments have included: investor positioning for a rapidly growing public company, obtaining casino sponsorship from a Chicago suburb, strategic planning for a non-profit; and crisis communication for a financial institution. For all of these clients, and others, Rosenbaum and his colleagues have delivered measurable results and a substantial return on client investment.

Rosenbaum has authored three business texts:

• Board Perspectives: Building Value Through Investor Relations, 2004, CCH;
• The Governance Game, 2003, Aspatore, (co-authored with Marilyn Seymann) and
• Selling Your Story to Wall Street: The Art & Science of Investor Relations, 1994, McGraw-Hill.

Currently, he is developing a series of governance texts for CCH. In addition to these texts, he is widely published on investor relations, corporate governance and management issues and is a frequent speaker on business topics.

After several years as a business reporter and editor, Rosenbaum joined The Financial Relations Board, Inc. as a senior associate in 1983 and was named president in 1997. He continued with the company after its sale to a publicly-traded advertising holding company in 1999 and launched Rosenbaum Advisors in 2002. He holds both a master’s degree in business administration and a bachelor’s degree in communications.

Issues Leadership
Author and contributor to books and articles on communications & management

• Board Perspectives: Building Value Through Investor Relations, book, CCH, 2004
• The Governance Game, book, Aspatore, 2003
• Selling Your Story to Wall Street: The Art and Science of Investor Relations, book, McGraw-Hill, 1994
• Practice is the Best Practice for IPO Wannabes, article, DisclosureResource.com, 2004
• Critical New Investor Relations Issues for the Corporate Board, article, Investor Relations Newsletter, 2004
• Selecting Out: Rethinking the IR Department, article, PrecisionIR.com, 2004
• Twelve Myths of Corporate Governance, article, The Corporate Board, 2003
• Road Map to peace (in the boardroom), chapter, Handbook of Business Strategy, 2003
• Sorry, Wrong Number: Guidance Practices Under Review, article, IR Update, National Investor Relations Institute, 2003
• Training the Watchdogs, chapter, Handbook of Business Strategy, Faulkner & Gray, 2002
• Rise in Restatements Puts IROs to the Test, article, IR Update, National Investor Relations Institute, 2002
• Pre-IPO Planning: A Director’s Guide, article, Director’s Monthly, National Association of Corporate Directors, 2002
• When the Party’s Over, article, IR Update, National Investor Relations Institute, 2002
• Earnings Expectations: The Mind Game, article, IR Update, National Investor Relations Institute, 2001
• IR Strategies for a Bear Market, article, IR Update, National Investor Relations Institute, 2001
• The Life-Cycle Board, chapter, Handbook of Business Strategy, Faulkner & Gray, 2000
• How to Use the Internet to Gain Financial Leverage, chapter, Handbook of Business Strategy, Faulkner & Gray, 2000
• Naked in the Sunlight, chapter, Handbook of Business Strategy, Faulkner & Gray, 1999
• How to Keep Your Clients Forever, chapter, Handbook of Business Strategy, Faulkner & Gray, 1998
• The Morning After: Living with Wall Street After the IPO, chapter, Handbook of Business Strategy, Faulkner & Gray, 1997

Speaker on communications & management issues

• Independent Community Bankers Association, 2004
• Center for Professional Education, 2003
• Chicago Bar Association, 2003
• Young Entrepreneurs’ Organization, 2002
• Geelmuyden-Kiese (Oslo) Strategic Communications Conference, 2002
• PR Newswire, 2002
• New York Society of Securities Analysts, 2000
• The Direct Marketing Association, 2000
• Ernst & Young, 2000, 1999
• Arthur Andersen, 2000
• Mercatus Center, George Mason University, 1999
• National Investor Relations Institute, 1999
• Executive Enterprises, 2000, 1999, 1998, 1997
• National Association of Real Estate Investment Trusts, 1999, 1997

Board/Officer Service History:

• Director, Goldman Philanthropic Partnerships, 2003-
• Director, American Jewish Committee, Chicago Chapter, 2002-
• Officer/director, Young Presidents’ Organization, Windy City Chapter, 1998-2002
• Director, BSMG Worldwide, 1999-2001
• Director, Trans-Tech, Inc., 1999-2000
• President/director, National Association of Corporate Directors, Chicago Chapter, 1998-2000
• Prior, vice president and director of Infant Welfare Society of Chicago

Prior positions:

• President, The Financial Relations Board, 1997-2001; other positions 1983-1997
• Midwest Correspondent, The Journal of Commerce, 1979-83
• Managing Editor, Purchasing World Magazine, 1978-79
• Correspondent, United Press International, 1975-78
• Reporter, Compass, 1974
• Reporter, Peoria Journal Star, 1974
• Freelance Writer, Barron’s, Chicago Tribune, Chicago Sun-Times, Crain’s Chicago Business, Washington Post and other publications, 1975-83

Education:

• Master of Business Administration, with honors, Roosevelt University, Chicago, 1979
• Bachelor of Science in Communications, University of Illinois, Urbana, 1974

Memberships:

• National Association of Corporate Directors
• National Investor Relations Institute
• World Presidents’ Organization